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The fame game

Are today's recruits more interested in the X factor than skill factors?

May 2013

A majority of employers, a whopping 98%, are unsatisfied with the business skills of new graduates, and are concerned new recruits seem more interested in instant fame instead of real work!

The BPP survey found many leading companies are having difficulty filling vacancies due to the ‘employability skills’ of graduates and school leavers, and just 2% are happy with the business skills of new starters.

Employability skills were ranked the most important by today’s employers, followed by a positive attitude. Bottom of the ranking was the need for a foreign language.

BPP’s chief executive, Professor Carl Lygo said: “This could cost the UK £2bn in GDP as talent is imported from abroad for the best jobs in industry in this country, or even worse, employers are forced to outsource higher level jobs to other countries to get the talent.”

Employers seem really concerned about the damage that the instant fame culture is doing. Encouraged by reality TV programmes many graduates seem to think they can get rich quick by appearing on the box.
They also feel that universities have set the wrong expectations for their students, and expressed fears that the current generation simply want to know what a job can do for them, rather than considering what they have to offer an employer.

BPP Employer Survey 2013
Ranking attributes in order of importance
1st – Employability skills
2nd – Positive attitude
3rd – Relevant work experience
4th – Degree result
5th – Degree subject
6th – University attended
7th – Foreign language capability

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