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Strategic pre-seen released

04 July 2016

Alternative Energy Consulting (AEN) is the latest setting for the August Strategic case study pre-seen from CIMA.

Candidates have to take on the guise of the senior manager reporting directly to the board. AEN advises on the construction and operation of wind farm, and is split into three divisions – engineering, PR and legal.

We loved the storyline of the small wind turbine on the office roof to generate electricity, which has led to complaints about noise and unsightliness. The resulting campaign and blog to keep the turbine has actually attracted new clients.

Government subsidies and support always play a big part in alternative energy funding. The visual impact of wind farms also appears to be a universal problem.

The last page of the 23-page case looks at AEN’s extensive grant programme.

PQ recently featured the Danish TV hit (BBC 4) ‘Follow the Money’, which was all about a company (Evergreen) who was trying to make the world a better and cleaner place through wind power!

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